Unsustainable Choices

Growing mediums supplied to the global CEA industry are primarily these three products: Peat Moss, Coco Coir, Rockwool; accounting for over >80%+ market share.

Peat Moss

70% Market Share

Organic, naturally occurring, mined from peat bogs and wetlands. 

Peat lands are the world’s largest natural terrestrial carbon sink and when mined, account for approximately 5% of global GHG emissions.

Peat Moss is typically single use in CEA Cultivation.

Coco Coir

9% Market Share

Derived and manufactured from crushed coconut fibers.

During manufacturing, large amounts of water is used as part of the hydration process. The water becomes highly contaminated, mostly with salt, and is difficult to treat and recycle.

Coco Coir is typically single use in CEA Cultivation.

Stonewool

4% Market Share

Classified as sterile and manufactured from basalt rock.

Basalt rock is heated to extreme temperatures and spun to create the fibrous material. This process uses vast amounts of energy.

Stonewool is typically single use in CEA Cultivation.

Cut operating expenses, maximize performance and reduce cultivation risk…
…guaranteed.

Introducing

Charged Carbon™

The world’s first carbon-based, standalone growing media for CEA

Pure Life Carbon’s Charged Carbon surpasses the capabilities and solves the performance, economic, and sustainability shortfalls of current growing mediums. PLC’s Charged Carbon is the only proven, reusable, sustainable, and scalable technology, delivering a low-cost and high-performance solution for Controlled Environment Agriculture.

  • Can replace >80% of the environmentally damaging substrate market
  • Most cost-efficient substrate on the market
  • Performs as well or better than leading competitive substrates
  • Sustainable and carbon negative

Get in touch with Herbert today to put your plants into the future with charged carbon!